Destination NSW is the lead agency, champion, and voice for the visitor economy within the NSW Government.​ Its purpose is to deliver economic and social benefits for the people of NSW​ and it has a vision to be the premier visitor economy of the Asia Pacific by 2030. 

NSW has nine ports spread along more than 2,000km of pristine coastline known as the Blue Highway, each offering striking natural beauty and unique experiences for the visitor, NSW caters to all segments of the cruise market.