Event Planning

To ensure that the opportunities that cruise holidays offer are front of mind as holidaymakers start to look at their next break, we are encouraging all travel agents to hold a special cruise event this September and get consumers talking about cruise!

How to make your event a Success

The Big Five W's

WHY
WHO
WHAT
WHERE
WHEN

WHY SHOULD YOU ORGANISE THIS EVENT?

Holding a successful cruise event can do wonders for your business. It is a great way to keep in touch with existing clients and entice some potential new
customers, hopefully converting some non-cruisers! These events also help raise your profile locally and help position you as the local cruise expert. 

WHO WILL BE ORGANISING THE EVENT?

These events work well as a team effort, so try and get as many people as possible involved from your agency.

WHO WILL YOU BE INVITING?

Previous clients as there will be new news to tell. Non-cruisers who have may have expressed interest in a cruise before. Perhaps even partner with a local business and invite their customers too.

WHAT KIND OF EVENT WILL YOU BE HOLDING?

Do you want the event to be on small or large scale? It could be a cosy afternoon tea travel showcase or a cruise evening presentation. 

WHERE WHERE WILL YOU HOLD YOUR EVENT?

The event could be held in your office, a local restaurant or cafĂ©, or perhaps the local town hall.

Ensure that the 
venue is easy to find and has public transport links and/ or car parking.