River Cruise Toolkit

Essential River Cruise Information

River cruising has become a dynamic part of the global cruise industry, attracting a passionate following of repeat travellers with a love for the history and culture they can sample along the world’s inland waterways

As a result, the rivers will be an important part of the world’s tourism revival when the time is right to resume operations, which is why CLIA has released this River Cruise Toolkit with resources that travel agents can use to help boost their knowledge and market river cruise options to clients.

As the world continues to address challenges regarding COVID-19, this page has been created in support of the travel trade by bringing together resources that may be useful at this time, and includes content from across the river cruise community.

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NEW! CLIA River Cruise Guide

This guide is an essential resource for cruise specialists, providing destination insights, onboard experiences, key itineraries, and valuable tips to help you confidently promote and sell river cruising. Click the image below to download.

CLIA River Cruise Showcase - Presentation

This presentation includes all the slides from the 2024 River Cruise Showcase held in Sydney. Access the River Cruise Collectives' data and research, as well as the slides from the cruise lines who presented on the day. Click the image below to download.

Social Media

Select to Download River Cruise Social Graphics below and share these on your website and across your Facebook, Twitter, and Instagram accounts.

A People Business

People are at the heart of the cruise community - small- and medium-sized businesses and independent business owners that extend well beyond the river cruise operators are the backbone of our economies.

Cruise Sustainably

The river cruise community is a leader in sustainable tourism, including its demonstrated commitment to environmental protection and being stewards of the places we visit.

Environmental Commitment

Many river cruise lines are adopting new practices and technologies to promote energy efficiency, water conservation and recycling.

Economic Impact

River cruising traverses through the heart of countries bringing economic benefits to local artisan businesses, conservation projects and community programmes along the river routes and further inland.

Health
River cruise operators must adhere to very strict standards of hygiene and sanitation protocols on board. Proximity to shore means there is close access to local emergency services throughout the voyage.

A return to the rivers

The decision by river cruise operators to restart operations will be rooted in the guidance the world receives from international and national health authorities.

Regulatory Oversight

River cruise operators are subject to local and national laws of the internal waters they operate in. Whilst these roles may vary - The one constant will be the practices established by the river cruise operator during an entire route.